Author: Rick Wong

I am Rick Wong the Co-Founder of SellerMetrics. Our mission is to help sellers navigate Amazon PPC, by offering a tool that the kick out the hassle of the optimization process. Hope you find our article on Amazon FBA helpful.

27 February 2026

The Ultimate 2026 Guide to Amazon Video Ads Best Practices

8 min read By Rick Wong Updated Feb 27, 2026 TL;DR What is the optimal length for an Amazon video ad? A...

15 February 2026

Amazon Bidding Strategies: Complete Guide to Dynamic Bids vs Fixed Bids, Placement (bid+) & More

8 min read By Rick Wong Updated Feb 16, 2026 TL;DR I’m launching a brand new product with zero sa...

15 February 2026

Amazon Seller Repay Charges & Refunds Explained

8 min read By Rick Wong Updated Feb 16, 2026 TL;DR Why is Amazon charging my personal credit card when ...

15 February 2026

Amazon Ad Creative Best-Practices: Practical Recommendations & Examples

8 min read By Rick Wong Updated Feb 16, 2026 TL;DR Is investing in custom creative actually worth the d...

7 February 2026

Amazon SEO vs Google SEO: Key Differences Explained

8 min read By Rick Wong Updated Feb 08, 2026 TL;DR Why don’t my Google keywords rank well on Amaz...

2 February 2026

How to find & Leverage Negative Keywords in Amazon PPC Advertising Campaigns

In this article we provide you with all the information you need to identify negative keywords for your Amazo...

21 January 2026

Winning Amazon Rufus: The “Trusted Choice” Metric Explained

8 min read By Rick Wong Updated Jan 25, 2026 TL;DR What is the “Trusted Choice” metric? It is Amazo...

18 January 2026

Unit Economics 2.0: Calculating ‘Real’ ACoS After the 2026 FBA Fee Hikes

8 min read By Rick Wong Updated Jan 25, 2026 TL;DR Why is my profit shrinking even though I am hitting ...

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

Author: Rick Wong

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