Author: Rick Wong

I am Rick Wong the Co-Founder of SellerMetrics. Our mission is to help sellers navigate Amazon PPC, by offering a tool that the kick out the hassle of the optimization process. Hope you find our article on Amazon FBA helpful.

5 May 2026

The Death of the “Keyword” & The Rise of the Shopper Persona: Why Your 2025 Amazon PPC Strategy Won’t Survive 2026

8 min read By Rick Wong Updated May 05, 2026 TL;DR Why are my “Exact Match” keyword campaig...

5 May 2026

How to Scale Amazon Ads Profitably: Ultimate Guide (2026)

In the ever-evolving world of Amazon, standing still is no longer an option. With increasing competition, ris...

5 May 2026

How to Improve Click-through Rate (CTR) of Amazon Ads

Click-through rate (CTR) is one of the most important performance metrics for your Amazon Ads (More about our...

5 May 2026

Spooky Guide: How to Maximize Amazon Sales during Halloween

Halloween is no longer a niche holiday for costumes and candy; it has transformed into a multibillion-dollar ...

5 May 2026

Using Gemini to Audit Amazon’s ‘Ads Agent’ Recommendations: A Quantitative Approach to PPC Efficiency

8 min read By Rick Wong Updated May 04, 2026 TL;DR Why does the “Ads Agent” show a high ROA...

5 May 2026

What Is Amazon Suggested Bid? Should I Follow the Suggestion?

Amazon Suggested Bid Overview Managing Amazon PPC takes time—especially your goal is to master all the diff...

5 May 2026

Amazon Ad Bid Modifiers: Optimizing Bids by Placement

If you’ve ever wondered how to get your Amazon ads in front of more buyers without blowing your budget,...

5 May 2026

Minimum Amazon Ad Budget: How Much to Spend on Ads in the US

8 min read By Rick Wong Updated May 05, 2026 TL;DR What’s a solid minimum budget to run ads on Amazon...

5 May 2026

Is Amazon PPC Still Worth It? Pros & Cons

Breakdown of Different Scenarios and Strategies to Evaluate Your Amazon Ads Potential Did you know that over ...

Author: Rick Wong

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