Category: Amazon PPC

18 January 2026

Unit Economics 2.0: Calculating ‘Real’ ACoS After the 2026 FBA Fee Hikes

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR Why is my profit shrinking even though I am hitting ...

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong  Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

13 January 2026

Using Gemini to Audit Amazon’s ‘Ads Agent’ Recommendations: A Quantitative Approach to PPC Efficiency

8 min read By Rick Wong  Updated Jan 13, 2026 TL;DR Why does the “Ads Agent” show a high ROA...

12 January 2026

The Death of the “Keyword” & The Rise of the Shopper Persona: Why Your 2025 Amazon PPC Strategy Won’t Survive 2026

8 min read By Rick Wong  Updated Jan 13, 2026 TL;DR Why are my “Exact Match” keyword campaig...

3 January 2026

Ad Copy Optimization for Rufus: How to Write Amazon Ads That Win AI Conversations

Ad copy optimization for Rufus means writing Amazon ad headlines and video scripts that sound like a helpful ...

1 January 2026

Brand Defense or Waste of Budget? Amazon Brand Bidding in 2026

A deep dive into whether bidding on your own brand name is a strategic moat, or a costly habit disguised as p...

1 January 2026

Walmart SEO Strategy Guide for Sellers: 6 Steps to Rank Fast in 2026

If you’re selling on Walmart (or planning to), now’s the time to pay close attention to SEO. With over 10...

1 January 2026

Amazon’s New Budget Rules Explained (2026 Update)

If you’ve been running Amazon ads lately, you’ve probably noticed something diff...

1 January 2026

Is Amazon PPC Still Worth It? Pros & Cons

Breakdown of Different Scenarios and Strategies to Evaluate Your Amazon Ads Potential Did you know that over ...